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Michael Hixson's avatar

I really appreciate your insight on the marketing angle to this - Hatmaker et al aren't marketing to a mass audience as much as they are taking advantage of an existing audience created while they were in evangelicalism (also thinking about Josh Harris and his post-Christian writing efforts). I suppose it will win 15 minutes of NY Times fame, but in the long run, the evangelical followers they cultivated years ago are still their target audience.

And at the risk of overspiritualizing, it affirms the realities of 2 Peter 2:1-3: "But there were also false prophets among the people, just as there will be false teachers *among you*. They will secretly introduce destructive heresies, even denying the sovereign Lord who bought them—bringing swift destruction on themselves. Many will follow their depraved conduct and will bring the way of truth into disrepute."

The "out-there" false teacher is not nearly as impactful (dangerous?) as the "from-here" false teacher.

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Kirsten Sanders's avatar

i am writing something about this right now. also about to teach my first women's retreat. kismet!

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