Digital Liturgies

Digital Liturgies

What's the Problem with "He Gets Us"?

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Samuel D. James
Feb 13, 2025
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Today I have a new article up at The Gospel Coalition, taking a look at the “He Gets Us” ad campaign. After watching several of their Super Bowl ads, I think the campaign’s good intentions can’t overcome the impressionistic, unhelpful assumptions in the messaging. What’s more, the campaign seems to try to appeal to a particular demographic—one that pair…

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